Flush is fake. And this was its absurd vision.

list of softest toilet paper

We believe in transparency and choice.

Flush was founded on a singular mission: to inspire people around the world to choose toilet paper that suits their unique tastes. We’re dedicated to building a more transparent and tailored toilet paper experience. We call it “Flushparency”.

BIG PAPER COMPANIES

ARE CUTTING DOWN

VIRGIN

OLD-GROWTH

ANCIENT

FORESTS

In order to make soft toilet paper, Big Paper can’t just cut down any old trees. They have to cut down the 150+ year old trees in order to harvest their long fibers.

But until now, every company has chosen your forest for you and not told you about it. We believe in letting everyone choose for themselves.

BIG PAPER COMPANIES

ARE CUTTING DOWN

VIRGIN

OLD-GROWTH

ANCIENT

FORESTS

In order to make soft toilet paper, Big Paper can’t just cut down any old trees. They have to cut down the 150+ year old trees in order to harvest their long fibers.

But until now, every company has chosen your forest for you and not told you about it. We believe in letting everyone choose for themselves.

If something’s gonna touch our bum, shouldn’t we choose where’s it’s from?

We know the vegan cow our oat yogurt comes from. We know the beautiful journey the kale took to our sandwich. We should know which forest we’re wiping with. We should feel the sawdust in the packaging.

If something’s gonna touch our bum, shouldn’t we choose where’s it’s from?

We know the vegan cow our oat yogurt comes from. We know the beautiful journey the kale took to our sandwich. We should know which forest we’re wiping with. We should feel the sawdust in the packaging.